SMS Marketing Vs Email Marketing: Which is Better at Driving Sales?


As a marketer, you already know there is no shortage of channels to reach your customers. Some of the most common include email and SMS – thanks to their competitiveness and nature of message personalization.

But with these two, you’re no doubt confronted with the question, “which is the most effective?”

While your marketing budget is determined by your ROI, picking the right one isn’t such an easy decision to make – especially with the ever-changing customer preferences.

So, how do email and SMS marketing compare?

Facts & Statistics

Today, the world is highly distracting, and people’s attention span is very short. Capturing this attention, sometimes, is almost impossible. However, customers today mostly have their phones with them, meaning SMS is an excellent way of reaching them.

SMS has an open rate of 98%. On the other hand, emails have an open rate of 20%; therefore, it is unsurprising that text messaging is more popular.

And did you know? It takes the average person 90 seconds to reply to a text and 90 minutes to respond to an email.

However, this doesn’t mean that email marketing is done for. It has its uses, and it remains quite as effective as such. But if you want to penetrate the noise and reach the customer directly, SMS marketing can help.

What Are the Differences?

The most significant difference between email and SMS marketing is how you interact with the consumers and the type of copies you prepare. SMS is limited to 160 characters, while emails are typically longer.

Email gives you a chance to discuss several concepts at length. Regarding cost, it all depends on the number of messages you send using each channel.

However, with SMS marketing, you can rest assured that there won’t be any monthly or setup fees.

And the Challenges?

Here’s something you probably didn’t know; getting emails to land in your customers’ inboxes is more challenging than you think. Approximately 50% of your emails will land in the spam folder.

Based on the number of emails a person receives daily, many are spammed or deleted, even before they are opened.

SMS negates such chances of failure. As already discussed, text messages have a high open rate. But, the short character limit means your message is short and straight to the point – just the way consumers want.

What’s the Verdict?

It is no easy feat to choose between SMS and email marketing. It takes a lot of time and is, in fact, highly effective when used together.

If you are already using email, why not attach a virtual number allowing your customers to reach out to you? And if you are using SMS, add a link as a call to action (CTA) to subscribe to your email.

Get creative with your marketing tactics, and your chances of reaching your target audience will increase.

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