How to Make Searchable Audio and Videos for Businesses


In the current pandemic, people suffer in different ways. These people try to find hope to continue their lives. Most people try to find jobs and work from their homes. Some people try to open their businesses. Both withhold a considerable risk. Creating a business within a pandemic has never been easy. There are many factors that you need to gamble on for your business to bloom. 

There are many factors that you must consider in creating a business. These include financial, emotional, mental, and even physical self. Many companies close due to the pandemic. Some of these businesses transition online to provide their services and products. 

You clicked on this article to help you make searchable Audio and Video for your business. Even though there are several ways to make this, this article focuses on four tools. These tools will help you start with efficiency. There are a few ways to make this possible. Here are some of the tools that you can use!

Transcription is the Way

For your audio and video to become searchable, you first need to transcribe them. Transcription includes converting the words spoken within your file into text. Transcription helps your video and audio files correlate to keywords. It makes your video and audio files searchable on the internet. Search engines, such as Google, use algorithms that use keyword relations. 

Start Transcription now with Browser

Transcription is challenging due to its need for tedious manual labor. Typing with manual labor takes a lot of time, effort, and patience for you to do. With the help of automation, you can start transcription on your browser. You read that right, and you can do automated transcription with your browser. Yes, the same one that you are using to read this article!

Try Google Docs Transcription Now

You can use google docs within your browser. It is like a portable Word document that you can edit anywhere. You have to make sure that you have an internet connection to save your file on the internet. Of course, you can edit the file while offline. But if you do not want to worry about losing your progress, try their online mode. 

Google Docs has a feature that helps you transcribe your audio and video files easily. You need to click on the Tools on the toolbar and click Voice Typing. Voice Typing lets you record yourself or listen to the files you are playing. Then, it will transcribe them on the Google Doc file. Of course, you also need to have an internet connection to use this feature. 

You can click on the record button and open your audio or video file, and it will transcribe it for you. After transcription, you can submit this to your respective website. The search engine algorithm will then use your transcript for people to find.

Feel Amazing with Amazon

Amazon is a famous company. Almost anyone you know has information about the company and its owner, Jeff Bezos. Amazon offers many services to us. The most renowned service that they offer is its online shop. But, do you know they also provide transcription?

Transcribe It with Amazon Transcribe

Amazon Transcribe helps you transcribe all your audio tracks to text. If you have a video file, you can convert it into an audio track and feed it into Amazon Transcribe. Keep in mind that since this is from Amazon and has new algorithms. 

It has an excellent method of transcribing compared to other programs, but it requires payment. If you want a reliable transcriber with automation, you should try Amazon Transcribe!

Leave It with Amazon Kendra

Amazon Kendra is an intelligent search service provided by machine learning. For those who do not know, machine learning is the process of teaching programs to learn like humans. Machine learning is effective in providing a realistic result without manual programming. 

Amazon Kendra has a great synergy with Amazon Transcribe since both are under Amazon. When you feed your transcript made from Amazon Transcribe, Amazon Kendra reacts differently. Amazon Kendra provides an enhanced query application that lets its users play relevance. It lets the relevant section of the original files display from the search results page.

Be Assured with Microsoft Azure

Same as Amazon, the famous Microsoft company also provides different services. From our beloved Microsoft Office applications, there are other services that Microsoft has. These additional services differ from the simple applications that we use every day. In helping your transcription business, Microsoft Azure got you covered.

Azure Media Services at Your Service

In contrast to Amazon Transcribe, Microsoft has Azure Media Services. You can use Azure Media Services for your transcription needs. Same as the previous company, Azure Media Services also needs the payment for you to use. It also has a superior algorithm for transcribing with automation. 

You need to upload your video or audio file and feed it into Azure Media Services. Then, the application will convert it to a text file with high precision. It is because it supports phonetic searching. 

Phonetic searching lets people search for words that sound similar. You do not need to worry about wrong transcripted words. Keep in mind that you need to create a Microsoft account for you to enjoy its services.

No Need to Worry, Azure Search is Here

Azure Cognitive Search is a cloud service with Artificial Intelligence characteristics. It is also famous to developers since it has the traits to create applications. Azure Cognitive Search is here to help your business become relevant. 

The application also uses metadata relating to your video or audio for searching. Azure Search will use your data in its index for easy search. In simple terms, your transcripts will pop up in searches more often. 


Transcription is a hard job. It requires tremendous effort, time, and patience for one to master. Thanks to audio transcription software, transcription has never been easier. 

You can use different tools in transcribing. You can use your browser with Google Docs. It is an easy and free method of transcribing with automation. But, it sacrifices the quality of the transcript result. You can also try Amazon’s services with Amazon Transcribe and Amazon Kendra. These applications will help you transcribe with great detail. You can also try Microsoft’s services with Azure Media Services and Azure Search. 

All these applications have pros and cons. It is your responsibility to choose your preferred service. Of course, you can also mix it up! Now try these tools and make your business feel the spotlight it deserves! 

Also Read: Content Writing Vs Copywriting Explaining The Similarities And Differences.


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