Content marketing involves the process of creating, publishing, and delivering relevant and valuable content online to attract a specific audience and drive profitable customer action. Ask any experienced New York SEO consultant, and they will tell you the same: content marketing is a critical component of long-term, sustainable growth.
To assist you in developing a genuinely valuable marketing campaign, we’ve compiled a list of content marketing.
Acknowledge who you’re writing content for:
A conversion rate optimization (CRO) firm publishes papers on the topic and draws other CRO professionals to speak at conferences. On the other side, CRO professionals do not require CRO services. As a result, the agency’s blog produces no viable leads, prompting the company to proclaim content marketing worthless.
If the CRO agency had taken a step back and written out who it was trying to target, it would have been clear what kind of material it needed to create.
That’s why the first step in any content strategy is to figure out who you’re creating material for.
Focus on the topics with search traffic potential:
The traffic you get from an email or social media is fantastic, but it is just temporary. However, if you generate content around subjects that people are continually looking for on Google, you’ll be able to keep people’s attention. You’ll get constant, passive search traffic as long as your content ranks in Google.
Take on the best-performing subjects of your competitors:
It would be great if can somehow figure out which of your competitors’ posts got the most traffic so you could follow their success.
Here’s how to do it:
- Go to Ahrefs’ Site Explorer
- Enter the URL of a competitor’s website.
- Go to the report on the most popular pages.
You’ll see all of the pages listed by organic traffic, as well as the keyword that drives the most traffic to each one.
Prioritize topics based on their “business potential”:
Search traffic is a vanity metric in and of itself. Getting more search traffic is meaningless if it does not enhance your business.
When you pair “business potential” with “search traffic potential,” you’re more likely to create content that truly helps you grow. This is how the blog is structured, with SEO and content marketing taking precedence over topics such as “reverse image search.”
Complement the three Cs of search intent:
The goal of Google is to give the most relevant search results for any search query. To determine search intent, check Google’s search engine results pages (SERPs). This may be done by searching for your target phrase on Google, then examining the top-ranking pages for the three Cs of search intent.
- Content format:
- Content angle.
Set a content calendar:
You can use a content calendar to keep track of all your publishing projects. Each calendar entry also provides information about a specific piece of content, such as the title, topic, and author. Throughout the content management process, this ensures that everyone is on the same page.
Promote your content:
Your newly published material will be essentially invisible if you don’t get it in front of the right people. As a result, strive to market your material on social media platforms.
Design shareable images:
Make your images go with your content. These visuals aid in the understanding of difficult concepts and increase the reading of the information.
Give your article a once-over before publishing. Identify areas where a customized image can be beneficial.
Repurpose your content:
Make your work go the additional mile by converting it to numerous formats and sharing it on other platforms.
One of Google’s top three ranking factors is links. You’ll need links if you want your content to rank well. Aside from link building, one method is to incorporate “link triggers” into your content. This will not only make it easy to reach out and develop links, but it will also aid to attract visitors automatically.
Update your content:
Your material may become out-of-date, the search intent for your target term may shift, and your rankings may suffer. You’ll need to update your content if this happens.
You may promote your product or content in front of relevant bloggers and journalists by writing targeted emails and asking them to talk about you and link to your website.
Organize a content portfolio:
You can’t expect every piece of content you produce to meet all of your content marketing objectives.
Depending on your company’s aims and priorities, you may require the following:
- Search-optimized content.
- Sales enablement content.
- Community engagement content.
Content marketing isn’t going away anytime soon. While it evolves daily, the essential principle remains constant: it is all about the customer, not the firm. So, the best advice is to hire a top digital marketing agency, such as Mapit Marketing Group. In your content marketing efforts, try to understand your target audience, serve their needs, and address their issues, and you’ll soon have an army of brand advocates pushing your firm for you.