It can be tough to stand out as an artist in a world where people are constantly bombarded with content from every direction. However, you can’t afford not to try either. If you’re serious about your art, you need to have a platform where you can showcase it and reach new audiences.
And what better platform to use than a blog? A blog is a perfect way to share your art with the world and connect with other like-minded people. Here are five reasons why every artist should have their own blog.
The Audience Gets To Know The Person Behind the Masterwork
When you’re learning how to be an artist, the focus is primarily on the art. You’re taught how to perfect your technique, mix colours, and see the world around you in a new way. But what you’re not taught is how important it is for the audience to get to know the person behind the art.
You’re more likely to stand out from the crowd if you’re open and honest about who you are and what drives you to create. A blog is a perfect place to share your story and connect with your audience on a personal level.
Not to mention, you can keep your audience updated on your latest projects, exhibitions, and news, which will help you build a following and turn your art into a business.
You Get to Build Brand Authority
When you have a blog, you have a platform to share your ideas and build authority in your industry. By sharing your insights and expertise on your blog, you’re establishing yourself as an expert in your field.
This can-do wonders for your art career, as it will make it easier to land speaking gigs, collaborate with other artists, and get your work featured in publications.
Not to mention, it will make it easier to sell your art, as collectors are more likely to invest in an artist that they perceive as being an authority figure.
A Blog Can Help You Make Money from Your Art
If you’re serious about turning your art into a business, you need to start thinking about monetising your work. There’s no better way to do this is than by selling products and services on your blog.
You can sell everything from prints and paintings to ebooks and online courses. And if you’re not ready to sell your own products, you can always promote other people’s products as an affiliate.
A Blog Helps You Build Relationships with Influencers
Influencer marketing is one of the most powerful marketing strategies for promoting anything, and it’s especially effective for promoting art.
But to get influencers to promote your work, you need first to build a relationship with them. And one of the best ways to go about this is by having a blog.
Most bloggers are willing to help each other out, so if you reach out to them and offer to promote their work on your blog, they’ll likely be willing to return the favor.
However, you need to have a blog that’s already getting some traffic for this strategy to work. Otherwise, there’s no reason for an influencer to want to promote your work on their blog.
A Blog Makes It Easy to Show Your Art to the World
If you’re an artist, one of your goals is probably to get your work seen by as many people as possible. This can be challenging if you’re not already established in the art world.
But if you have your own blog, it’s easy to showcase your work to the world. All you have to do is post images of your paintings, sculptures, or whatever type of art you make on your blog and then share the link with your friends and followers.
You can further things along by sharing your blog on social media and submitting your blog to search engines. This will help new visitors to find your blog when they’re searching for artists or art blogs online.
You’ll have more eyes on your work with time, and you may even start to get some fans. And who knows, maybe your blog will help you land a gallery show or two one day.
There you have it; 5 reasons why every artist should have their own blog. If you’re not convinced, just give it a try and see for yourself. It’s a great way to get your work out there and connect with other artists and art lovers from all over the world.
However, if you decide to take the plunge and start your own art blog, remember to be patient. It takes time to build an audience, and it won’t happen overnight. Just keep creating and sharing your work, and eventually, people will start to take notice.